Almost 13 years ago, I brought two motherboards which were loaded with the USB 2.0 chips we designed and flew to Intel's headquarter at Hillsboro, Oregon. At that time USB2.0 was still very new and as the main promoter Intel was doing Compliance Test in-house using their own resources. After three days of testing, our design was awarded the then rare compliance logo and was the second system chip in the world to have that recognition, right after Intel's own solution.
Then USB 2.0 took the world by storm and forever changed the concept of inter-connectivity. In some sense, Bluetooth and WiFi technologies all benefited from the open-platform success of USB 2.0. The success also rendered futile one of the last closed-system efforts, 1394b (Firewire) by Apple.
13 years later, after the rather uninspiring USB 3.0, which I also got involved a bit before joining Atheros, USB Type-C cables have descended on us. EETimes described the new cable/connector and its behavior in a new article. To me, it seems that this new connector and standard is due to become the universal connector that we have always dreamt of — at least outside of Apple's Cupertino campus.