Lead generation & conversion

Inspiration comes from everywhere. Hardware startups are usually less well versed in lead generation and conversion, especially if the founders are of hardware background. This speech by Meagen Eisenberg (CMO at MongoDB), despite that it's based on her 20-year B2B experiences, could serve as food for thoughts for hardware entrepreneurs that are building their own user community or fan base.

Share of attention

M&A exercise on the MSFT:LNKD deal